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The information we learn from customers helps us personalize and continually improve your shopping experience at WineCellars.com. For example, we use this information to fulfill your order and ensure that your experience is a quality one. We might call you to make sure your product arrived on time and that everything went all right. We may use your browsing and purchasing behavior to determine product opportunities and helping determine the best way to market and sell our products. We will never sell, share or trade your personal information.
Generally speaking, this information is used for these three purposes: 1) to fulfill and ship your order, 2) to maintain a proper business-customer relationship, such as having your information available for customer service request or placing future orders, and 3) developing marketing strategies that can be applied to our customer base as a whole.
We collect and store all information you give us through the variety of forms available on our site. This might include your email, name, address, city, state, country and postcode. Your financial information--such as your credit card number--will never be stored on the site and will only be used during the immediate secure transaction between us and our transaction processing partners.
What do we do with this information?
Personal information, such as your billing and shipping address, are used for your convenience when you return to the site in the future. If you choose to sign up for our newsletter, your email and name will be used to send you personalized emails.
Further, we use technology to reverse-engineer your location using public IP Address. This IP Address can be used to determine your relative location based from your internet service provider such as your country, state, city and postcode. This information is used for the purpose of site security and improved user experience (such as showing you accurate shipping times).
We may also track various parts of your site visit using tracking scripts and data analysis tools. For example, when you visit the Cart page, we may track which items you have in your cart or the search terms you use when you conduct a search on our site. This information is used to analyze user behavior so that we can make design improvements to the site in the future. When we are able to analyze the behavior of our visitors we can improve the pathways of product discovery.
Finally, we may use your shopping history with us to develop a customized profile to create an improved experience for you. For example, we may use your order history to send you coupons and promotions for particular products you may have indicated interest in. This history will only be used for personalization purposes and never sold or transferred outside our company network.
To help us make e-mails more productive to improve service and your shopping experience, we sometimes send you newsletters of our services and products, notifications of changes to our policies, and order confirmations. Each of our promotional emails contain a link to Unsubscribe from our mailing list. By clicking the unsubscribe link, you will be permanently removed from our mailing lists. You can also use our contact form and tell us to Unsubscribe you from our mailing list.
We respect your privacy and appreciate your business. At no time do we ever provide your account contact or payment information to any third party vendor, associate or service provider unless absolutely necessary to complete your transaction and order. For example, if you buy a wine fridge from us, it may ship from the manufacturer directly. In this case, we will be sharing your shipping information with the manufacturer so they can ship the fridge to you.
We work to protect the security of your information during transmission by using Secure Sockets Layer (SSL) software, which encrypts information you provide to us for purchasing of our products or services. We do not at any time store your credit card information on our servers.
WineCellars.com gives you access to a broad range of information about your account and your interactions with us for the limited purpose of viewing and, in certain cases, updating that information. At any time you can request that your information is removed from our servers.
If you choose to visit WineCellars.com, your visit and any dispute over privacy is subject to this Notice and our Conditions of Use, including limitations on damages, arbitration of disputes, and application of the law of the state of Utah. If you have any concern about privacy of your personal information as used and collected within our website, please send us a thorough description through our Contact Form, and we will try to resolve it.
Our business changes constantly, and our Privacy Notice and the Conditions of Use will change also. We may e-mail periodic reminders of our notices and conditions, unless you have instructed us not to, but you should check our Web site frequently to see recent changes. Unless stated otherwise, our current Privacy Notice applies to all information that we have about you and your account. We stand behind the promises we make, however, and will never materially change our policies and practices to make them less protective of customer information collected in the past without the consent of affected customers.
32 West 200 South
Salt Lake City, UT 84101
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