Make room for
better margins.
Access trade and discount pricing as an approved dealer. Talk with our team about the products and pricing available for your projects.
WineCellars.com · Dealer & trade program
Contractors
& Designers
Your next wine cellar starts with the right partner.
Join our dealer program for trade pricing, white label design services, and specialist support for your clients’ wine cellar projects.
- Trade & discount pricing for approved dealers
- White label wine cellar design services
- Racking, glass, and cooling expertise
Questions? 800-659-WINE (9463)
Become a WineCellars.com dealer
Apply for a dealer account
Tell us about your business. Fields marked * are required.
Step 1 of 2 · Contact & company
Our team reviews each application and follows up about dealer pricing and white label services.
Trade pricingFor approved dealer partners
White label designYour client. Your brand. Our expertise.
25+ yearsOf specialized wine cellar experience
A partner behind your next project
More than products.
A team in your corner.
From the first concept to the final specifications, get the wine cellar expertise to help you deliver a space your clients will love.
Make room for
Your brand.
Our design expertise.
Expand what you offer with white label wine cellar design services that support your business and your client relationships.
Get the details
right, together.
Work with wine cellar specialists on racking layouts, material choices, glass enclosures, and cooling considerations.
From an empty space to a clear vision.White label design services
Keep the relationship.
Add the expertise.
You bring the client, the space, and the vision. We help you develop the wine cellar design behind the scenes, so you can offer specialized design services through your own business.
- Wine cellar planning tailored to your client’s space
- Racking, finishes, and cooling considered together
- VR 360° design to help clients visualize the result
- A collaborative approach that supports your brand
Share your needs when you apply. Our team will discuss the scope and available white label services with you.
One source. A world of possibilities.
Made for the spaces
you’re creating.
Custom homes, renovations, and commercial interiors. Find the right balance of wine storage, materials, and presentation.
Let’s build a partnership
A straightforward start.
01Introduce your business
Tell us what you do, where you work, and the types of projects you take on.
02Connect with our team
We’ll review your application and discuss trade pricing, design services, and next steps.
03Plan your next cellar
Once approved, work with us on product selection and design support for your clients.
A few things to know
Before you apply.
Talk with our team
We’re here to help with your dealer application or next wine cellar project.
Call or text800-659-WINE (9463)
Business addressWineCellars.com
190 Cutler Dr., Suite D
North Salt Lake, UT 84054
190 Cutler Dr., Suite D
North Salt Lake, UT 84054
Phone hours
Monday–Friday
9am–5pm (Mountain Time)
Who should apply for a dealer account?
Contractors, builders, interior designers, architects, remodelers, wine cellar installers, and other trade professionals who specify or purchase wine cellar products for their clients are invited to apply.
How does trade pricing work?
Approved dealers receive access to trade and discount pricing. Our team will review your business and discuss the pricing and products available to you. Specific discounts are confirmed directly with your account.
What are white label design services?
Our team provides wine cellar design support behind the scenes so you can offer specialized design services through your business. Tell us how you work with your clients, and we’ll discuss the available deliverables, branding, scope, and pricing.
Do I need a current project to apply?
The application includes space for an upcoming project, but project details are optional. You can introduce your business and tell us about the types of work you do.
Should I upload a resale certificate?
No upload is needed on this initial application. You can indicate whether you have a certificate available, and our team can follow up if documentation is needed. Tax treatment is confirmed separately.
What happens after I submit the application?
Our team reviews your business information and follows up to discuss your needs and any additional details. Dealer approval and pricing are confirmed separately; submitting the form does not automatically open a dealer account.
Your next project starts with a conversation
